The Secret World of Snacks on SBS – The Secret World Of Snacks tells the fascinating stories of the fierce battles between Britain’s biggest brands and the rivalries that have driven them.

From Wall’s and Haagen Dazs, McDonald’s and Burger King to Kellogg’s and Weetabix, the industry titans behind these multi-million businesses reveal what it takes to stay one step ahead and beat the competition.

Episode One: Ice Cream

Jo Brand narrates this behind-the-scenes look at the battles between our favourite ice-creams. The creative brains behind some of our most iconic frozen treats reveal exactly what it takes to win the very cold war.

The Secret World of Snacks on SBS and SBS on Demand – New Season Premiere – Thursday, 16 November at 7.30pm

TV Central SBS content HERE

The Secret World of Snacks on SBS